review: Machiavelli (1532) Il Principe 군주론

[알릴레오북스: 5기 30화] 정치란 무엇인가?
박구용(전남대 철학과)
on: Niccolò Machiavelli (1532) Il Principe  군주론

2024-09-27

[알릴레오북스: 5기 31화/최종] 공화주의의 출발
2924-10-03

오랜만에 인생 고민이 많은 나날 중 핵심을 뒤늦게 배움. 

Brunello Cucinelli, A Philosopher-Designer 철학자/디자이너 브루넬로 쿠치넬리

김홍기 @월말김어준(2023년 12월): Brunello Cucinelli, A Philosopher-Designer 
캐시미어 제왕 브루넬로 쿠치넬리의 "인본주의적 자본주의" (후략)

https://www.brunellocucinelli.com/en/ 

Brunello Cucinelli on Humanistic Capitalism in an Age of AI
VOICES2023 | The Business of Fashion

At BoF VOICES 2023, the Italian designer spoke about the balance required to run an ethical fashion business while embracing new technologies. 

Since 1978, Brunello Cucinelli’s namesake brand has been a standard-bearer for both luxury clothing and a more responsible way of doing business. At a time of great change, Cucinelli believes that businesses must strike a balance between embracing technological innovation that could threaten livelihoods, like AI, to push creativity forward while also keeping  humanity at the heart of business. 

“I believe in a kind of contemporary way of capitalism. We are a listed company. We do want to make a profit, but a fair profit at that. There should be a balance between profit and giving back,” he explains. 

Key Insights: 

- Cucinelli’s approach to labour is guided by his working-class upbringing and seeing his father was demeaned and belittled at work. “I saw tears in his eyes and that was my source of inspiration to have a completely different vision of the world,” he says. “I wanted my human beings to be surrounded by pleasant places. I wanted them to make handsome money. And I wanted them to be treated like thinking souls.” 

- This philosophy of ‘humanistic capitalism’ also extends to customers. “We need to redress the balance. Shoppers want to know exactly where a specific item has been made, how it's been made, whether creation has harmed it along the process. We need a new social contract with creation,” he explains. 

- Mr Cucinelli believes artificial intelligence offers both solutions and challenges. “Technology is a blessing from creation, but sometimes it steals the soul that creation bestowed upon us,” he says. However, he adds, when used correctly, “AI will be just a partner for us, and we will rediscover the value of truth and human beings.” 

When it comes to planning for the future of his company, Cucinelli hopes his successor will share his humanistic ethos. “I would like my company to still be there for the coming 100, 200 years. And I would like whoever runs it to keep believing in a contemporary capitalism, to make a fair profit while respecting human beings and creation.”

A Most Wanted Man - Anton Corbijn (2014)

A Most Wanted Man - Anton Corbijn (2014)

https://en.wikipedia.org/wiki/A_Most_Wanted_Man_(film)
http://www.imdb.com/title/tt1972571/
모스트 원티드 맨 @네이버

Günther Bachmann: Our sources don't come to us, we find them. We become their friends, their brothers, their fathers, their lovers, if we have to. When they're ours, and only then, we direct them at bigger targets. It takes a minnow to catch a barracuda, a barracuda to catch a shark.

2015-12-30 @내 방

취향 적중. 나중에 알고 보니 John le Carré의 동명 소설 원작.

마지막에 "Fuck! Fuck!"하면서 엔딩 크레딧 올라갈 때 뒤집어지는 속을 달래 주던 곡은 이거.

엔딩 타이틀: Tom Waits (2004) Real Gone - #2 Hoist That Rag 

음악이 다 좋아서 열심히 찾아보았다.


Roy Orbison (1963) Falling

Jan Akkerman, Kaz Lux 작/ Brainbox 연(1969) Down Man

Robert Görl, Gabi Delgado-Lopez 작/ Deutsch Amerikanische Freundschaft 연(1981) Der Mussolini
+ Deutsch Amerikanische Freundschaft 라이브 영상 (2009, Gothic Festival, Expo Hall Waregem)

David Bowie 작/ Claudia Brücken 연(2012) Everyone Says "Hi"
+ Bowie의 연주가 더 맘에 든다. 비주얼 때문에 고른 라이브 영상 (2002, Berlin)

Phil Phillips, George Khoury 작/ Phil Phillips, The Twilights 연(1959) Sea of Love

Dave Allen, Hugo H. Burnham, Andrew Gill, Jon King 작/ Gang of Four 연(1982) To Hell With Poverty

(공식 발매된 ost 앨범에는 없는) Mike Zarin - The Second Hand Ticks

(공식 트레일러에 삽입된) Boomerang - Caballa


ost 앨범: @allMusic / @iTunes

ost 편곡 piano cover by the Orange Project도 색다르게 좋다!